Motul has returned to the action at “The 2 Wheels Fair”, held between May 3 and 6 at the Medellín Plaza Mayor, an space created for 400 exhibitors, 30 invited countries, 25 thousand professional visitors and 40 thousand users , a suitable space for Motul to show all its ingenuity and passion, since it is one of the most important international events in the motorcycle industry in Colombia where it keeps being consolidated as the meeting point for business, innovation and development.
Motul arrives at “The 2 wheels fair ", supporting the art and empowering the ingenuity through a graffiti of 2x4 meters, which represents the eyes and confidence of our customers.
This work was created by Numak, Wilmar Santiago Arboleda Cano, a 30 years old artist who was born in Medellin, and who was inspired by the values of the brand and its creations, therefore the elements selected for the work, represent the passion, ingenuity, brotherhood and authenticity represented by Motul.
This year we not only wanted to have a presence at the Fair, but also win the prize for the best activation and stand of the event!. For this reason and considering the 165 years of Motul, we had the "Motul F2R Racing", an observation race that was held in 5 points of the fair, in each station, the information of the brand in terms of his experience, products, values, among others was discovered. In the last season, all the information was placed in the graffiti created by Numak, which was created during the fair.
This work will be donated by Motul to a Foundation that helps people struggling cancer.